On behalf of megacult Hamburg, Generation Digitale realises for AXE the video
portal supporting the BomChickaWahWah- campaign, „YouBomChickaWahWah“ www.youbcww.de.
The portal has been realised with SplayTV www.splaytv.com,
the online video and community framework of Generation Digitale. On youbcww.de, the user finds the well-known AXE
video ads as well as funny user-generated videos from friends of AXE all over Germany. Aditionally, each user can
generate own content by uploading his or her own clip – and win attractive prices with Sony and AXE.
Time: April 2007 - June 2007
Web Technology: SplayTV, .NET, SQL Server, IIS, AJAX
For the interactive online blockbuster LET THE GAME CONTINUE www.letthegamecontinue.com by AXE, Generation Digitale
develops the online marketing concept and, on this basis, produces interactive online banners and a video ad to promote
the episode movie. Besides the classic banner formats we also produce special banners such as communicating tandem ads,
expanding banners etc. The banners have been distributed to a plethora of websites for areas such as music, gaming,
sports, community, life style, party and general-interest portals such as Viva, MTV, Intro.de, giga, kicker. FHM, gmx
and icq..
Time: July 2007
Web Technology: Flash (Rich Media Files), XML
To support a nation-wide campaign by AXE and Durex, Generation Digitale produces a webspecial with an online-game for
megacult Hamburg. Parallel to the display of Durex-equipped AXE containers in the shelves of major department stores, the
user can puzzle together the smooth curves of the „AXE-babes“ on „AXE macht’s jetzt mit Durex“ www.axe-durex.de. If the
user completes the puzzle within a specific time frame, he or she can register for the draw of the prices. Drawn are
trips to Paris, Milan, Sardinia and Vienna in turn every fortnight – when also the AXE-babes change.
Time: August, 2007
Web Technology: .NET, SQL, AJAX
Because of the great success of the "Bom Chicka Wah Wah"-campaign, Generation Digitale also realises the second webspecial on behalf of megacult Hamburg.
After the end of the user-generated-video contest on the old platform (which was enabled by our SplayTV www.splaytv.com),
the new website www.youbcww.de enters the next round:
Now the users use user-generated photos to show how "Bom Chicka Wah Wah" they are - and do not only win prices from Sony, but can even invite the AXE-girls back home!
And all deeds of the AXE-girls are recorded on film and available as video content.
Time: August - September, 2007
Web Technology: LAMP (Linux, Apache, MySQL, PHP), Flash
On behalf of megacult Hamburg, Generaton Digitale realizes an enterprise application for the management of digital documents, e.g. of presentations,
of pictures, videos and audio footage. The application centralizes data and makes them available independently of time and space,
e.g. to optimize the time-to-market span in distribution. The system is flexible and can be adapted by the
administrator to the respective project or distribution structures.
It offers a preview functionality of the assets in the browser and the up- and down-load of the respective data.
Fields of use include multiple-location projects, knowledge transfer or the realization of campaigns and effective rollouts.
Time: August, 2007 - September, 2007
Web Technology: .NET, MS SQL, IIS, W2K3 Server
To market the new web special www.youbcww.de, Generation Digitale develops and realizes a concept for online marketing on behalf of megacult Hamburg. The concept is based on the idea that people and situations are effectively transformed through the „Bom Chicka Wah Wah“-moment. It has been realized in the shape of a range of standard banners ( samples) and extended to new approaches to online advertising, e.g. ICQ and MSN client.
Time: September 2007
Webtechnologie: Flash (Rich Media Files)
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