To support the initiative "Gaining Speed with MLP" on German universities, Generation Digitale develops an integrated communication strategy together
with the client and produces a web-special with
banners. The initiative is directed at students.
They can participate either by sending in the correct answer to the quizz-question on an ambient-media postcard or directly through the web-special.
Among the correct answers, three Vespa LX 50 will be raffled at the end of the
campaign.
To make participation through the internet even more attractive, we have produced an
online-game in
Flash and
JavaScript exclusively for the initiative.
Among registered participants, two Sony PlaystationPortable (PSP) are additionally raffled every two weeks.
In the game, a Vespa drives through suburbia - why don't you play yourself on
http://www.mlp-gewinnspiel.de.
Time: March, 2007 - May, 2007
Web Technology: Flash,JavaScript
