Within the premium partnership between TUI, Germany's leading travel operator, and Stage Entertainment, Generation Digitale stages an online karaoke
contest to support the campaign around the new production of Stage Entertainment "Ich war noch niemals in New York" with the great tunes by Udo Jürgens -
www.einmal-verrueckt-sein.de.
Participants record their karaoke interpretations of the theme song with the help of their digital camera, their video camera or of their mobile device
and upload it onto the
campaign platform
www.einmal-verrueckt-sein.de. The contributions can be voted by the user.
The three best-placed performances of the preliminary rounds move on to the final.
The winner of each preliminary round wins two tickets for the world premiere of "Ich war noch niemals in New York".
Apart from tickets to the opening night, the winner of the final round will be awarded with a trip to the american metropolis.
Within registered voters, a Sony Playstation PS2 will be additionally drawn each week.
The campaign-platform has been realised within the record-breaking time of under four weeks on the basis of SplayTV
www.splaytv.com,
Generation Digitale's software framework for web tv and online
video community. In a second step,
a B2B-contest for the almost 10.000 TUI travel agencies will be lauched under
www.tui-songcontest.de on the same implementation of SplayTV.
Time: September, 2007 - today
Web Technology:
SplayTV,
.NET,
AJAX
