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Web- & Digital Agency Hamburg - Generation Digitale GmbH & Co. KG

We can build individual solutions for your digital projects. From app to web, we develop user focused, touchpoint-centered & technology-driven products with awesome user experience! This is how we do it.


As digital innovators and your digital agency we are part of the creative online industry since 2002. We combine enterprise technology with consulting, design and concepts to create awesome solutions for businesses, brands, public institutions and people.

Sounds good?! Speak to us!


CALL US: 0049 40 4109843-0

HIRE US: Get in touch

JOIN US: Get in touch

FOLLOW US: Facebook | Instagram

ABOUT US: digital agency Hamburg

FIND US: here


Generation Digitale GmbH & Co. KG

Spielbudenplatz 24/25

D-20359 Hamburg

Additional information


We have worked for many clients. And we would like to work with you!

Deutscher Industrie- und Handelskammertag
Dumrath & Fassnacht
Deutsche Gesellschaft für internationale Zusammenarbeit (GIZ) GmbH
G+J EMS Relevance makes the difference
Handelskammer Hamburg
Tim Mälzer
Add yours


Digital, when done well, means applying the culture, practices, processes and technologies of the Internet-era to respond to changing user needs and expectations. It's that simple - and that hard! Our portfolio covers enterprise technology, user experience and design for all devices and use cases.


Benefit from measurable solutions, digitalized workflows and digital evolution - we do what we do fast and lean, in time and on budget!


Research, trends, strategy, ideation and consulting to serve your products, brands, campaigns, touchpoints, customer journey, UX, technologies and concepts.


Enterprise technology (preferably Microsoft ™, .NET, C#, MVC, EF, WCF, MSSQL & Azure) in combination with creative services (concept, content, UI-design and –development for HTML5/ JS) to build long lasting sites, platforms and applications for the following connected devices in a B2B, B2C and B2E context:

Smartphone Tablet Desktop SmartTV Kiosk Konsole VR Alexa Echo


Technology is only as good as its context. We deliver texts, videos, images and interactive media depending on consistent content strategies.


We are happy to try out new things, especially when it comes to online video technology (WebTV CMS, online video management & collaboration, video messaging, platform integration, video-player), virtual- and augmented reality and artificial intelligence.


You need help with creative digital topics?

.NET, 2D/ 3D, 24/7, 360° Player, A/B- tests, Agile, AI, Alexa Skills, AppleTV, API - application programming interface, AR - augmented reality, asset management, apps (iOS, Android, Microsoft, Web), automating, Azure, Backend, Beacons, Boxee Box, Browser, C#, canvas, chatbots, collaboration, CMS - content management systems, communities, concepts, consulting, content, corporate website, cloud, data-mining/ strategies, customised software, DB-database, debugging, design, development, (interactive) digital signage, ecommerce, eCRM, email-marketing, encodings, extranet, frontend, HTML5, incremental, IA - information architecture, iBeacons, IR - image recognition, interactive, interfaces, intranet, Java EE, JS - Javascript (client & serversite), kiosk systems, landing pages, lectures, maps, messaging, mobile apps/ -websites, multimedia-producing, noSQL, online ads, online campaigns, online payment, online video solutions, product website, Oculus, online campaigning, online contest, Open Text, OTT - Over the top, plugins, personas, personalisation, PMA - progressive web app, POC - proof of concept, programming, prototyping, POS - point of sale, reporting, research, rest, RIA - rich internet applications, Roku Box, security, Server, SEO/ SEA/ SEM, smartTV Apps, spherical video, SQL, social media platforms, strategy, studies, system integration, technology, testing, ticketing, touchpoint solutions, UGC - user generated content, UI - user interface, Umbraco, UML, unity, usability, UX - user experiences, video processing, VoD - video on demand, VR - virtual reality, web specials, webTV, web analytics, webApps, web design, webGL, webservices, websites, web application, widgets, wireframing, workshops, workflow shaping/ -transformation, WPF, Xcode, XML, XSLT…

Always at your service!

We believe in the power of moving images and its technology!

We provide online video management platforms and consulting for enterprises and artist. We love to contribute our deep knowledge of online-, mobile- and smartTV, VoD, streaming, digital signage and other online video playgrounds to the success of your project.

splayTV - Online Video Framework

Our in-house software framework to build customized online video platforms and workflows for all your online video needs.

b2b.splayTV - webTV/ Online Video CMS

Our in-house platform for all your online-TV needs. Seamless administration, editing and publishing to nearly every modern connected device using HTML5 player & co. Keep control and own your content.
Contact us for a free Tour.

Umbraco CMS – Video-Picker-Package

Own your content and upload, manage and integrate your online videos in Umbraco CMS easily with the help of our plug-in. Want to know more?
Get in touch! - the app to beam your Video content

This app is the easy way to beam your smartphone videos on any connected screen. Go big or go home!

Video Captain - Online Video Management System (SaaS)

Our all-in-one cloud-solution for video-workers. Upload, manage, collab, edit and publish your moving images into various channels. - web-App for online video messaging

A private browser-based video messenger that allows you to limit and track the views.

Psst, is a secure alternative for video messaging is browser-based video messaging - from us for you. Directly record  and send your videoclips. Easy, simple and secure even with 360° video support:

0:58 LO is for those who like to send private video messages secure and smart . Your messages and clips won't be aggregated for big data purpose. And the vhisper control allows to check who watched your videos how often.
Sounds good? Well then get startet it's free:

Vimote in action

Check the video teaser to get used to vimote app and 

0:58 LO

Website: [offline]
Player: [offline]
App on iTunes: [offline]


Video Captain is a cloud-based video management tool, based on our in-house video software framework - splayTV. It helps you ship your videos to every channel you want in no time! Learn more:

0:58 LO

Video editors and social media managers get a nicely structured and easy to handle video workspace and archive at their fingertips. Managing, editing and publishing video content has never been easier!

Like it? Try it! Come aboard


Privacy policy

The protection of personal data is important to us. Therefore we want you to know how we handle personal information collected through our online systems. Our privacy policy complies with the applicable statutory provisions of the EU General Data Protection Regulation (GDPR).

I. Contact details of the person responsible

The person responsible within the meaning of the basic data protection regulation and other national data protection laws of the member states as well as other data protection regulations is the:

Generation Digitale GmbH & Co. KG
Spielbudenplatz 24-25, 20359 Hamburg
Telephone: 040 – 410 984 31 -0
E-Mail: info

represented by the managing director Mr. Michael Reinermann

Address privacy relevant requests to:
Betreff: Privacy
E-Mail: privacy
Telephone: 040 – 410 984 31 -0

Effective: Sept. 2018

II. General information about data processing

The GDPR defines "personal data" as all information relating to an identified or identifiable natural person; an identifiable natural person is considered who directly or indirectly can be identified via assignment to an identifier such as a name, an identification number, online identification or location data.

1. Scope of the processing of personal data
We only collect and use personal data of users only after their approval in case of making contact, negotiations or contract closing. To provide this website we only collect anonymized user data after opting-in, if necessary for the correct presentation of content and services.

2. Legal Basis for the processing of personal data
Insofar as we obtain the consent for the processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis. In the processing of personal data necessary for the performance of a contract of which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as legal basis. This also applies to processing operations that are necessary to carry out pre-contractual or contractual measures..
Insofar as processing of personal data is required to fulfil a legal obligation that is subject to our company, Art. 6 para. 1 lit. c GDPR serves as a legal basis.
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as a legal basis.
If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and freedoms of the data subject do not prevail over the first interest, Art. 6 para. 1 lit. f GDPR serves as legal basis for processing.

3. Erasure and storage duration of data
The personal data of the data subject will be deleted or blocked as soon as the purpose of the storage is expired. Furthermore storage may take place if provided for by the European or national legislator in EU regulations, laws or other regulations to which the controller is subject. Blocking or deletion of the data also takes place if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for conclusion of a contract or fulfilment of the contract.

III. Description and scope of data processing

1.1 Provision of the Website and creation of logfiles
If the user agrees to our cookie policy, our system automatically collects and anonymizes data and information from the computer system of the calling computer.

On doing so, the following data is collected:

(1) Information about the user agent (browser incl. version, operating system) of the user
(2) Date and time of access
(3) Websites from which the system of the user reaches our website (referer)
(4) Web sites accessed by the user's system through our website
(5) Click paths (OnePageLinkClick)
(6) Cookies to improve the performance of the Website
(7) Anonymized IP of the user

The data is also stored in the log files of our system. Not affected by this are the IP addresses of the user or other data that allows the assignment of the data to a user. A storage of this data together with other personal data of the user does not take place.

1.2 Contacting, negotiation or contract closing
Should the user contact us for business purposes, we will collect the following data:
(1) date
(2) first and last name
(3) E-mail address
(4) phone number
(5) business address
(6) Occasion, conversation notes
The data is then stored in our System.

2. Legal basis for the data processing
The legal basis for the temporary storage of data is Art. 6 para. 1 lit. f GDPR.

3. Purpose of data processing
In general, visiting our website does not require the provision of personal information. Beyond the freely accessible area of our website, e.g. when working with project systems, your personal information may be needed to respond to you personally.

4. Duration of storage
The data will be deleted as soon as it is no longer necessary for the purpose of its collection. In the case of collecting the data for providing the website, this occurs when the respective session is completed. Log files are written anonymously.

5.Possibility of opposition and removal
The collection of the data for the provision of the website and the storage of the data in log files is not absolutely necessary for the operation of the website and takes place only with the prior consent of the users.

IV. Cookies

1. Scope and Description of data processing
Cookies are small files that are stored on your device. These can be used to determine if your device has already communicated with our sites. Only the cookie on your device will be identified.
GD uses cookies and similar technologies such as "HTML5 storage" or "Local shared objects" (hereafter referred to collectively as "cookies") only after your consent and anonymized to recognize website visitors' preferences and to make the website as user-friendly as possible.

We categorize cookies as follows:

Technical types:

  • Type 1: session cookie
    Will be deleted when leaving the page/ closing the browser .
  • Type 2: permanent cookie
    Are set by the page and deleted after a defined period (see below).




Expiry date



Matomo Session ID for tracking the session

After the end of the session (closing the page/ browser)



Matomo cookie opt out

Max Age (approx. 2 years)

2. How to deactivate cookies?
When you visit our website, you can agree to the use of cookies for analysis purposes via a shown banner and you are referred to this privacy policy.
If you do not want us to collect and analyze information about your visit, you have to options to prevent future data collection:

Browser settin: Do-Not Track
Matomo: Opt-out

Cookies are stored on your computer and transmitted to our site. As a user you therefore have full control over the use of cookies. You can prevent the storage of cookies on your device by selecting "do not accept cookies" in your browser settings. On your device, you can delete previously set cookies at any time. For information how to delete cookies on your device, please refer to the instructions of your browser or device manufacturer.

V. Security

We take corporate privacy very seriously. Our employees and the contract processors (service companies) commissioned by us are contractually bound by our duty to maintain secrecy and to comply with the IT / security regulations and applicable data protection regulations.
We, as well as our contractors, protect your personal information and ensure that your personal information is in a legally required, controlled and secure environment that prevents unauthorized access, loss or disclosure.
Technical and organizational measures have been taken in our company to protect your data against damage, destruction, falsification, manipulation and unauthorized access.
To avoid unnecessary amounts of data, we collect, process and use your personal data only insofar as this is required within the framework of our service offer.
The data is collected by Generation Digitale GmbH & Co. KG as well as by the processor commissioned by it.

VI. Website Analysis / Usage Analysis

Our website uses the web analysis service Matomo. Matomo uses so-called "cookies", text files that are stored on your computer and allow us to analyze your website usage. Specifically, we save the date and time of the page view and the page from which you accessed our page only after your consent and anonymized. We do not store any other personal data.
The information generated by the cookie is stored on our server. The IP address is anonymized immediately after processing and prior to its storage.
You can prevent the storage of cookies by a corresponding setting of your browser software.
By clicking on the following link (POP_UP_Matomo opt-in) you consent to the collection and processing of this data by us with our local Matomo installation. An opt-in cookie is stored locally by your browser on your computer. If the cookies are deleted in this browser, you must create this cookie again.


VII. Right to information, correction, blocking, deletion, completion, restriction and data portability

Without giving any reasons, you will receive free information as to whether personal data relating to you will be processed. In accordance with Art. 15 GDPR, §§ 34 BDSG n. F., you have the right to information about these personal data as well as further information about the processing of your data stored by us.

Within the scope of your legal claims in accordance with Art. 16, Art. 17 GDPR, §35 BDSG, you may have your data banned, corrected or deleted. A deletion of your personal data takes place if statutory storage requirements do not oppose this and if you make a claim for cancellation in writing.

Furthermore, you have the right to complete incomplete data and to demand in the legally regulated cases according to Art. 18 GDPR the limitation of the processing, if the correctness of the personal data is not given.

In accordance with Art. 20 GDPR, you also have a right of data transferability insofar as we have referred to in this declaration as the basis for data processing Article 6 (1) a or b GDPR or Art. 9 (2) a GDPR. In exercising the right to data portability, you have the right to request that the personal data may be transmitted directly from the responsible party to another responsible party, in so far as technically feasible.

VIII. Right of withdrawal

You may revoke the consent given to us for collecting and using the data without giving reasons at any time with future effect, without affecting the legality of the processing on the basis of consent until the revocation. After the cancellation, Generation Digitale GmbH & Co.KG. processes your personal data only insofar as the processing is required due to another legal basis or legal obligation. You can send your cancellation to the contact address given in the legal notice.

IX. Questions and effectivity

This privacy policy is valid from the date of publication on the website of Generation Digitale GmbH & Co. KG until revoked.
For the use of our offer the confirmation and acknowledgment of the data protection agreement is absolutely necessary.
Please note that data protection regulations and data protection practices may constantly change and the contents of this privacy policy must be adapted. If this is the case, we will inform you about changes in a transparent way.
It is also advisable to inform yourself about changes in the legal provisions and practice of our company.

Terms of use

Generation Digitale GmbH & Co. KG reserves all rights to its internet presence ©GenerationDigitale.

All of the provided functionalities are intended exclusively for the contact of prospective customers with tradesmen, institutions or other facilities and are used only for the establishment of a business relationship for own purposes. No guarantee is given for the uninterrupted availability of the website.

By making contact the user gives his consent to be contacted by Generation Digital. He agrees to the collection of the data in the data protection context for business initiation or other commercial purposes, telephonic, digital and postal. The processing of this data is subject to the GDPR. After completion of the procedure (contact / application), the deletion usually takes place three months later.

Applicable is the law of the Federal Republic of Germany, place of jurisdiction is Hamburg, as far as permissible.

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generationdigitale - directions - find us
FInd Us
Spielbudenplatz 24-25; DE-20359 Hamburg